About

Our strong family team of Emma Nissim (Creative Director) and Rachael Nissim (Marketing Director) head up our company. Starting our retail history through selling at various markets across London, we soon took up a shopfront in the historic Greenwich Market. We work hard to provide a comfortable feeling to our store, from the antique furniture and mannequins that we use for displays to our small team of dedicated and friendly staff.

Our responsibility to the Environment and People who work with us

Our fabric Choices:

Are super soft and breathable.

We are very proactive when it comes to researching our fabrics; we select ones that have the minimum impact on the planet and impact on the workers.

• 100% Organic Cotton
• 70% Sustainably Grown Bamboo  and 30% Organic Cotton
• Lenzing Tencel – made predominately from Eucalyptus
• Lenzing MicroModal – made predominately from Beech wood

Following our research to date, we decided to use the above selection of materials instead of just one. It would be worse to exhaust one material. We want to help maintain balance and harmony for the planet whilst maintaining the supply for the demand of our ever growing population.

We believe in high quality timeless classic products so that things last and are cherished longer.

After we’ve done our part, the life of a product has its highest impact on the environment once in the consumer’s hands.

General Tips:

1                    Cold wash max 40°C inside out

2                    Do not tumble dry (hang on a hanger to dry – reduces the need to iron)

3                    Iron inside out